
When we started in October 2021, the One Good Thing Challenge was just a seed of an idea — inspire everyone to do just one Act of Goodness to reach a goal of 12 million by Dec. 31. With 7.9 billion powerful armies of one on the planet, we wondered what would happen if a tiny fraction of them committed to helping. We didn’t know what to expect, but we were hopeful...
One Good Thing snowballed into another. And another. A simple act of kindness, a $5 donation, a shorter shower to conserve water or 30 minutes spent volunteering. Hundreds of companies and millions of people joined the challenge, and the impact was more awe-inspiring and amazing than we imagined! Check out the incredible things we accomplished, together:
.png)
We did it! Through the power of collective good, you and your people showed that anything is possible – even [X]million Acts of Goodness! That’s thousands of causes impacted, more people vaccinated in lower-income countries, and so many giving time and dollars to what matters. It’s a whole lot of Goodness, which gives us so much hope about the world.
Thank you for all of your hard work throughout Giving Season – we appreciate it!

Engage your people in Goodness year-round
While the One Good Thing Challenge is over, the Goodness doesn’t have to end! You and your people can still get involved in making a difference.
The Big Book of Goodness is a great resource with tons of inspiration and ideas to encourage your people to do good! You can also visit the B-Hive regularly for new content and campaign tools to help with your program:
- Black History Month
- Martin Luther King Jr. Day